When looking for the best ad appeals go for the emotive response.
https://media.licdn.com/media/gcrc/dms/image/C5612AQGi1pTXnMmFVw/article-cover_image-shrink_600_2000/0?e=1540425600&v=beta&t=jukmS4h-RzYE9LorUpEDgI3uPGmsocdMl5zirXeREcE
You can sell more with puppy dogs and slippers than science.
Try an emotive appeal.
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