The complete Guide to creating and posting You Tube ads.
YouTube is also the second-biggest search engine after Google, with 1.9 billion monthly active users.
50 million of those users are content creators who upload 576,000 hours of video to YouTube every day.
Display ads appear above the video suggestions list. They can be managed within AdWords, allowing you to double up with the Display Network for maximum reach.
If you’re running a reservation sponsorship campaign, you can set up overlay ads on partner videos.
YouTube overlay ads are banner advertisements that you’ll often see running along the bottom of a video. They can be simple text ads or visual banners.
Cards are small CTA pop-ups you can set to appear within the YouTube player. Use these to add interactivity to your videos.
YouTube cards are effective because they’re an unobtrusive way to advertise while also driving actions from viewers. Cards only expand to their full size when they’re clicked (i.e., when the viewer is interested).
TrueView for Action optimization lets you add a headline and call-to-action (CTA) button to your In-Stream ads. This makes your YouTube ads more actionable, whether you’re looking to generate leads or increase conversions.
This optimization is paid for on a cost-per-action (CPA) basis—you pay when someone clicks your CTA.
Online Grammar checker Grammarly absolutely crushes it with their TrueView in-stream ads. Their ad “Enhance Your Writing” was number one on Google’s top 10 TrueView for action ads of 2018. If you need inspiration for your own TrueView ads, definitely check out every video on this list.
For information on how to set up TrueView for Action ads, check out Google’s guide.
The Complete Guide to YouTube Ads for Marketers: Creating YouTube ads for your brand is an art and a science.
Ask yourself: who’s going to see this? Where and how might they be watching it?
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