The concepts of Barnacle marketing creates a opportunistic hosting marketing opportunity that should be explored if you can and value to the body of knowledge.
Attaching to the news and reserach cycle.
Watch the video from MOZ WhiteBoard friday.
<iframe class="wistia_embed" name="wistia_embed" src="http://fast.wistia.net/embed/iframe/ifoc9h6ia2" allowtransparency="true" frameborder="0" scrolling="no" width="480" height="298"></iframe>
Barnacle SEO is essentially a term coined by Will Scott of Search Influence and credit to him for that. The idea that Will proposed is attaching oneself to a large fixed object and collecting benefit as the currents bring it.
"Hey, there are some keywords that are so competitive, so challenging, or so far outside of what we want to target that we're just not going to be ranking for those terms and phrases, and we don't necessarily want to invest the effort or energy, or we've already invested and we're just not making progress. But what we can do is make it so that as other people visit the top 5, 10, 20 results, they see our brand, our website linked to, mentioned, talked about, and we derive benefit from essentially latching on and attaching ourselves to these sites and pages that are ranking."
OSFAshland could think about doing some barnacle SEO, attaching themselves in some way to these sites and pages that are already performing.
So, for example, they might say, "Hey, with Wikipedia, we can provide some references, add some missing notable quotes, or suggest those on the talk page.
Will creatively defines the concept of barnacle SEO as follows:
Attaching to the news and reserach cycle.
Watch the video from MOZ WhiteBoard friday.
<iframe class="wistia_embed" name="wistia_embed" src="http://fast.wistia.net/embed/iframe/ifoc9h6ia2" allowtransparency="true" frameborder="0" scrolling="no" width="480" height="298"></iframe>
Barnacle SEO is essentially a term coined by Will Scott of Search Influence and credit to him for that. The idea that Will proposed is attaching oneself to a large fixed object and collecting benefit as the currents bring it.
"Hey, there are some keywords that are so competitive, so challenging, or so far outside of what we want to target that we're just not going to be ranking for those terms and phrases, and we don't necessarily want to invest the effort or energy, or we've already invested and we're just not making progress. But what we can do is make it so that as other people visit the top 5, 10, 20 results, they see our brand, our website linked to, mentioned, talked about, and we derive benefit from essentially latching on and attaching ourselves to these sites and pages that are ranking."
OSFAshland could think about doing some barnacle SEO, attaching themselves in some way to these sites and pages that are already performing.
So, for example, they might say, "Hey, with Wikipedia, we can provide some references, add some missing notable quotes, or suggest those on the talk page.
Why “Barnacle SEO” Is Making A Big Comeback In Local
Mar 26, 2014 at 9:07am ET by David Mihm
Although I’d heard of “barnacle SEO” as a tactic at some of the
early SEO conference networking events, the first real proponent of it
in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but alas, the original has been lost to the silicon sands of time.Will creatively defines the concept of barnacle SEO as follows:
Attaching oneself to a large fixed object and waiting for the customers to float by in the current.Directly applied to local search, this means optimizing your profiles or business pages on a well-trusted, high-ranking directory and working to promote those profiles instead of — or in tandem with — your own website.
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