Facebook Ad Placements - Video edits and posting for PR

Low budget campaign management?

Use FB Videos. 

So if your posting campaign activity on your facebook page, go for videos and boost your posts with Facebook. 

People are looking to see your campaign efforts, when they are busy and can't get out. 

Help them by doing FB videos. Here's an example of raw FB video that's been edited for context and text additions.  https://bit.ly/2lXH32n

  1. Get someone in the audience to take a video of you on the stage.
  2. Upload the raw footage into your youtube account first and get a hired editor to fix it first. Context is everything.
  3. Hire a Fiver post production editor and give them access to your utube and facebook page.
  4. Boost the post after the 36 hours edit cycle, using narrowly targeted data from the zip code and makeup of the group you just visited. (A how to example of how to boost the post can be found here from a SEO marketing team.)
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And here is some handy tips for facebook postings from my favorite Marketing Profs.

ML



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Recent changes to Facebook's algorithm place more importance on friends' updates than those of business pages, so "boosting" your posts (i.e., spending money to do so) is nearly a necessity to ensure a sustained reach.
But there's more to gain from Facebook advertising than increased reach and engagement. Facebook offers various targeting and display capabilities, and it can also help you encourage app installs, video views, and site traffic.
Many advertisers have a good understanding of their target audiences on Facebook, but many are still unsure about which type of ad placement will give them the best results when targeting those audiences. That's where today's infographic from Spiralytics can help.
The updated guide to Facebook's advertising placements shows you which placements will help you with your specific advertising goals and objectives, and what type of creatives those placements support.
It offers insight into how to best use the tools Facebook ads, Instagram ads, Audience Network, Instant Articles, and Messenger to achieve your target goals. So, to make sure your Facebook ads are placed effectively, check out the infographic:


https://www.marketingprofs.com/chirp/2018/34675/the-updated-guide-to-facebook-ad-placements-infographic


Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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