Energy messaging and marketing is about what is said and what they heard.
Its not easy to outline complex systems to the public, and those messages are easily manipulated for the benefit of billionaire energy tax credit seekers.
Here are some guides for the messages, but its hard to over come the $127 billion in free tax credits already given to wind and solar firms.
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Maslansky & Partners, created The Future of Energy: A Working Communication Guide for Discussion. This handbook provides utility companies with strategic communication guidelines to portray themselves as supportive of renewables within a dynamic energy industry.
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The goal of the present work is to identify how aspects of the energy democracy movement have been employed by electric utility companies as a strategy for communicating with their customers in discussions around net metering. As prior research does not offer sufficient evidence to allow us to posit hypotheses, we instead formulate propositions.
Frontiers | A Comparative Case Study of Electric Utility Companies’ Use of Energy Democracy in Strategic Communication | Communication: A Comparative Case Study of Electric Utility Companies’ Use of Energy Democracy in Strategic Communication
Its not easy to outline complex systems to the public, and those messages are easily manipulated for the benefit of billionaire energy tax credit seekers.
Here are some guides for the messages, but its hard to over come the $127 billion in free tax credits already given to wind and solar firms.
=============================
Maslansky & Partners, created The Future of Energy: A Working Communication Guide for Discussion. This handbook provides utility companies with strategic communication guidelines to portray themselves as supportive of renewables within a dynamic energy industry.
The goal of the present work is to identify how aspects of the energy democracy movement have been employed by electric utility companies as a strategy for communicating with their customers in discussions around net metering. As prior research does not offer sufficient evidence to allow us to posit hypotheses, we instead formulate propositions.
Frontiers | A Comparative Case Study of Electric Utility Companies’ Use of Energy Democracy in Strategic Communication | Communication: A Comparative Case Study of Electric Utility Companies’ Use of Energy Democracy in Strategic Communication
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