17-Minute Post Will Make You A World Class Marketer.

17-Minute Post Will Make You A World Class Marketer. Guaranteed.

our Marketing Handbook: The Guiding Principles

Note: Over these years new fads and technologies have come along, and they will continue to do so. What I’m presenting to you is free of being linked to any medium whatsoever. The medium you use is up to you.

The defining guidelines of marketing below will be as relevant today as 400 years from now.

There are three components that must align.

Get your communication as closely aligned to the principles outlined in each component. Download the checklist and when crafting your marketing, have it next to you so you can tick off that you’re abiding by as many as you can.

And if you want to learn more, there is suggested reading for each principle.

• Tell It As A Story

Instead of facts, information, benefits, bullet-points, power-points, or whatever else you decide to present. Tell a story instead.

A story is more memorable — you don’t forget a great story.

A story allows you to get past the resistance and gets people hooked — science proves that storytelling activates our entire brain, evolution has wired us in such a way.

A story gets shared — since forever, narratives are how humans have passed on information and knowledge.

Never Read Another Marketing Book Again. This 17-Minute Post Will Make You A World Class Marketer.: 17-Minute Post Will Make You A World Class Marketer. Guaranteed.