Your Digital Marketing Strategy Template

Use these templates to create a free offer to gain interested customers to your communications platform.
These days most people will not give out their email address, because of email overload.
Its even harder to get their cell phone or text number.
So make the offer irresistible!

Examples of Marketing That Generates Subscribers

The biggest criteria for your free offer is that your target audience finds it valuable. Here are some examples from a variety of industries:
  • A young professional signs up for a webinar presented by a local realtor about the best practices of purchasing a first home.
  • A college girl fills out a form on a blog to receive a free sample of a new face cream.
  • The Human Resources manager at a mid-sized accounting firm signs up for a demo of a new application he can use to manage the hiring of new employees.
In each case, the prospect fills out a form, provides their contact information, and is sent information about how to access the offer.
  • The young professional is sent the time and URL of the webinar.
  • The college girl is sent a thank-you email telling her the face cream is in the mail.
  • The manager is contacted to schedule his demo.
But it always starts with a form. For example, here's how Salesforce generates leads with a whitepaper offer.
https://bit.ly/dm-ch1

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