Campaigns Enter Texting Era With a Plea: Will U Vote 4 Me?
“I don’t know anyone under 45 who wants to be called,”
Peer-to-peer texts appear to be unregulated because they are sent individually. Even if a program automates the process of choosing a recipient and filling a message with canned text, a human user has to press send on each message.
Text messages are not free — most peer-to-peer platforms charge 10 to 30 cents per conversation, with discounts for large clients — but they are less expensive than printed mailers and appear to be more effective than other communication methods.
Hustle, a start-up that helps organizations use peer-to-peer texting, said the texting method “gets back to the heart of what campaigns do, which is talking to people and winning hearts and minds.” A democrat platform.
Opn Sesame, a texting app used by Republican campaigns.
Eric Wilson, a Republican digital strategist and founder of Learn Test Optimize, a newsletter about political marketing.
https://www.nytimes.com/2018/08/01/technology/campaign-text-messages.html
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