Best Facebook Ad Lessons of 2019
Certain strategies that used to work in 2017 quit working. Ad costs also rose for a lot of marketers. This year, I heard, “I just can’t get Facebook to work!” from all of you at least a few times a week—and I get it.
As marketers, we sometimes forget that Facebook is a social media platform. It’s a mirror. It reflects whatever messages we are putting into the platform.
Social Proof as a Solution
Certain strategies that used to work in 2017 quit working. Ad costs also rose for a lot of marketers. This year, I heard, “I just can’t get Facebook to work!” from all of you at least a few times a week—and I get it.
As marketers, we sometimes forget that Facebook is a social media platform. It’s a mirror. It reflects whatever messages we are putting into the platform.
Social Proof as a Solution
Social proof is what will save you on Facebook in 2019.
This is the most important takeaway from this article.
Your ads need to ignite something in your audience. They should make your audience FEEL something so strongly that they have no choice but to react, comment, or to share your ad.
Comments
Post a Comment